Tea is one of the most popular and fascinating drinks in the world. Whether it’s a builder’s brew, a delicate green tea, or a herbal blend, tea has been part of human culture for thousands of years. I chose tea as the focus of my A-level project because it has such a rich history, cultural importance, and global impact. From how it’s grown to how it’s enjoyed across the world, tea touches nearly every part of life – including health, the environment, and even the economy. 

 

Here are ten key facts that I have uncovered through my project research showing just how important tea is, both globally and here in the UK:

 

1. Around 6.7 billion kilograms of tea are produced worldwide every year.

2. China is the world’s largest tea producer, followed by India and Kenya.

3. In the UK, we drink around 100 million cups of tea every day – that’s about 36 billion cups a year!

4. Brits spend about £500 million per year on tea.

5. Black tea is the most popular type of tea globally, though green and herbal teas are gaining popularity.

6. The UK tea market is expected to keep growing, especially in the premium and speciality tea sectors.

7. Tea was first brought to Britain in the 17th century and quickly became a national obsession.

8. Tea plantations provide work for millions of people worldwide, especially in Asia and Africa.

9. Climate change is already affecting tea production, with changing rainfall and temperatures impacting harvests.

10. More people are now switching to sustainable and ethically sourced teas to support better environmental and social practices.​

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The purpose of this project was to develop a unique and memorable brand for a new tea product that would stand out in today’s competitive market. I wanted to create a brand that not only looks appealing but also tells a story and connects with people emotionally. This involved thinking carefully about the name, logo, packaging, and the overall identity of the tea, making sure it reflected the values and qualities that appeal to the target audience.

 

Alongside the branding, I have explored marketing strategies and designed a promotional vehicle to help to successfully launch the product. This included looking at ways to advertise the tea, reach potential customers, and build excitement around the launch. By combining strong branding with creative marketing and promotion, I aimed to develop a campaign that would not only get people talking about the tea/brand but also encourage them to try it.